Our brand is a representation of the culture.  We provide an aesthetic for those of us that grind against the odds.  The brand is synonymous with the beautiful struggle - a visual reminder of what it takes to be great.

Those that do Black shit understand what it means to persevere in the face of adversity.  If you are one of ours, you know we play the game on the hardest level.  Although the odds are stacked against your success, failure isn't an option.  Its evident they don't wanna see you win.  So, the only way up is to be yourself.  Winning requires you to put forth an honest effort, learn from any mistakes, unapologetically celebrate your victories and do it to death.  Now that's some Black Shit!